For the launch of the updated Gravit, HASE BIKES set out to create a campaign that would capture the spirit of versatility, adventure, and freedom that defines this cargo bike. The focus was on real-world storytelling – showing the Gravit in action across different terrains and lifestyles.

I accompanied the campaign team to Northern Spain, a region chosen for its diverse landscapes: rugged coastlines, winding mountain roads, and lively urban streets. My role was to produce a series of images that highlight both the bike’s technical features and its emotional appeal. Shooting on location allowed us to work with natural light, authentic settings, and real-life interactions, resulting in visuals that feel dynamic, approachable, and true to the HASE BIKES brand identity.

On location, I worked with natural light and real-life interactions to produce imagery that combines technical detail with emotional resonance. The resulting visuals form the visual backbone of the Gravit’s launch campaign, used across print, digital, and social media channels.

The Gravit campaign was designed to capture the essence of freedom, versatility, and innovation that define Hase Bikes. By showcasing the Gravit in the stunning landscapes of Northern Spain, the campaign aimed to highlight not only the bike’s technical strengths but also the spirit of adventure it inspires.

Through creative photography and authentic storytelling, the goal was to connect with riders on an emotional level — showing that the Gravit is more than just a bike, it’s a gateway to new experiences, unique perspectives, and unforgettable journeys.